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marketing-digital
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Joined: 2022-02-17
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About Me

Porque quieres ser un especialista en la gestión digital del marketing, capaz de centrarte en el usuario y seguirle a través de todas las fases del funnel de ventas, y ser el aliado de la empresa en su crecimiento empresarial a través de las técnicas del marketing y comercio online.

Te presentamos un programa máster de negocios dirigido a quienes quieren desarrollar su carrera profesional en el ámbito del marketing digital. No sólo obtendrás conocimientos de una de las funciones empresariales más importantes sino que de forma combinada con conocimientos de la función directiva, te permitirá adquirir competencias de Dirección y gestión en el área de marketing online en todas sus dimensiones, estrategias y técnicas.

Eliges este programa porque:

- Quieres un programa que afronte todos los retos y desafíos que el entorno actual de los negocios propone a la función de marketing online: digitalización del negocio, desarrollo de competencias digitales, gestión de la experiencia de usuario, etc.

- Te permitirá desarrollar las competencias fundamentales para un directivo como es la capacidad de exploración y análisis, el liderazgo, la negociación y otras habilidades personales y directicas.

- Te aportará una visión global del negocio, partiendo desde el marketing online estratégico hasta su implementación operativa, recibiendo herramientas, metodologías, marcos y modelos teóricos y prácticos necesarios para adoptar decisiones y organizar recursos.

- Valoras el impacto que puede tener tu formación y aprendizaje no sólo en tu empleabilidad a corto plazo sino en tu trayectoria continua a lo largo de tu carrera profesional.

AREA MARKETING DIGITAL

Módulo I. Competencias en marketing digital estratégico

Unidad 1. ¿ Qué es el marketing digital?

Unidad 2. Estrategias del marketing digital

Unidad 3. Plan de marketing digital

Módulo II. Competencias en social media (marketing social)

Unidad 1. Social media y community manager

Unidad 2. Gestión de la reputación de marca en internet

Unidad 3. Seguimiento, monitorización, y control de campañas de social media marketing

Unidad. Taller Facebook

Unidad 5. Taller Twitter

Unidad 6 Taller Linkedin

Módulo III. Competencias en inbound marketing y marketing de contenidos

Unidad 1. Content curator: la curacion de contenidos

Unidad 2. Content marketing: estrategias de marketing de contenidos

Unidad 3. Taller practico: cómo montar un blog corporativo o personal con wordpress

Unidad 4. Optimizacion en los Social Media -SMO-

Módulo IV. Competencias en ecommerce

Unidad 1. Ecommerce y UX

Unidad 2. Aspectos legales en la web 2.0

Módulo V. Analítica web

Módulo VI. Marketing mobile

Módulo VII. Growth hacking: técnicas de crecimiento empresarial

Módulo VIII. Competencias personales

Unidad 1. Marca Personal: Desarrollo profesional y búsqueda de empleo

https://aulaformacion.es/masters/master-en-marketing-digital/

https://www.calidadyformacionempresarial.es/practicas-en-empresas-formacion/

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